Media planning and placement is where the biggest chunk of your advertising dollars are likely to go, so it's something you should look at carefully.

We use media planning as a tool to ensure your message reaches the right audience at the right time as affordably as possible. Media is planned annually, purchased quarterly and audited monthly. Media negotiations are difficult. Unlike some agencies, we see media as an area where you can save money, not where we can make money.

One of the most important elements of your multi-media campaign is ensuring that media is choreographed to flight multiple messages to multiple audiences.